Studio
One person directs. Not a committee.
Criteria Films is a production studio founded in Panama in 2010. We have directed for foundations, multilaterals and banks in Washington, New York, Madrid and Panama — serious stories, told with craft.
How we work.
- 01
One person directs.
Every project has one director from the first call to final delivery. No account executive in the middle, no lost translation.
- 02
We propose; you approve.
The content calendar comes from us, based on what’s coming up at your company. Your job is to say yes or correct — never to chase us.
- 03
Few accounts, on purpose.
We work with few companies at a time so none goes unattended. If we can’t do a project right, we say so before signing.
We have produced for
- Bertelsmann Foundation
- Club de Madrid
- UNICEF
- World Bank
- IDB
- Humanity in Action
- Banco General
And we produce our own.
Two original series — Istmo and Pombo — where we test everything first. They are the most honest way to show what we can do: no brief, no excuses.
See the films