Criteria Labs
Nobody should be their vendor’s experiment.
Every technique we propose to you has already been tested — on our own budget and to a client standard. We produce two original series that exist for exactly that.
Own series · 01
Istmo
A historical series about the Panama that built the canal. It is the hardest test bench we have: period detail, crowds, water, and faces that have to hold across entire episodes.
- Character consistency across scenes and episodes
- Period reconstruction and material culture
- Water, smoke and crowds — what breaks AI fastest
Own series · 02
Pombo
Character animation drawn from Rafael Pombo’s fables. The opposite problem to Istmo: not realism, but an invented style that has to hold identical in every single shot.
- A style of our own, not a recognizable preset
- Real material textures: felt, wood, cloth
- Performance and comic timing in non-human characters
From the lab to the client
What we learn here is what you buy there.
Face consistency
Holding a character identical across a full series is harder than across a 30-second spot. That is why your cast library does not drift.
Art direction of our own
Inventing a style from scratch, instead of taking the one the tool ships with, is the difference between looking like you and looking generic.
What AI still cannot do
We know which shots fail before we attempt them. That knowledge was paid for with our time, not with your campaign.
Production pipeline
Script, storyboard, generation, edit. The same pipeline that sustains a series is the one that produces your monthly pieces.
Score and sound design
Composing for a series forces you to build a complete sonic language, not to drop in a track and move on.
New models arrive here first
Every new tool comes in through the lab. If it does not survive our own series, it never reaches your brand.
Your brand does not have to fund our learning curve.
We already paid for it. Start with a pilot piece and judge it on the result.
See plans and pilot