Criterion over quantity.

We started as a small space for authors who wanted to tell stories with a different kind of criterion — hence the name. Over a decade in, we're still a lean studio, with a team that rotates by project and a consistent directorial voice.

We work with brands, NGOs and streaming platforms across Latin America, the United States and Europe. Our workflow is designed so remote clients can review, comment and approve without friction.

We care about the details: performance direction, sound design, color, pacing. The things that decide whether a video gets scrolled past or remembered.